RED! The color of passion and energy. Red draws attention like no other color and radiates a strong and powerful energy that motivates us to take action. It is also linked to sexuality and stimulates deep and intimate passion. Red is ubiquitously used to warn and signal caution and danger.
“Red is the archetypal color, the first color humans mastered, fabricated, reproduced, and broke down into different shades, first in painting and later in dyeing. This has given it primacy over all other colors through the millennia.” – Michel Pastoureau
A striking, bold, and captivating hue, red is perhaps the most dominant of colors. Often seen while navigating the roads, red lets us know when caution is warranted. Though seeing the color red may give us pause, it also provides tremendous warmth. When this scarlet shade rears its cherry head, we can’t help but feel protected. In essence, the color red serves to safeguard us against harm.
Simply put, the color red can’t be described in a word or two. It embodies so many wonderful qualities, including love, kindness, and familiarity. On the other hand, it can resurrect feelings of despair and melancholy. In between its positive and negative traits lies cultural interpretations, subliminal messaging, and warning indicators.