The color of trust and loyalty. Blue has a calming and relaxing effect on our psyche, that gives us peace and makes us feel confident and secure. It dislikes confrontation and too much attention, but it is an honest, reliable and responsible color and you can always count on its support.
“How sweet to be a cloud. Floating in the blue!” – A. A. Milne
Blue inspires us to live in the present and bid farewell to our stress. By creating an air of serenity, it does just that. On a particularly challenging day, consider looking up at the sky. You’ll find an oasis of calm gazing up at the clouds.
“Everyone can enjoy the blue sky. The world is fair.” – Jukô Nishimura
Where calmness is present, so too is the color blue. In addition to its peacefulness, blue also offers direction and empathy. Though these attributes are promising, blue is also fragile and somewhat cowardly. These varying qualities make blue the perfectly balanced shade that so many love, trust, and adore.